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Fifty50 Apparel

OUR STORY

Fifty50 Apparel

THE PIVOT

In 2007, Raquel Alotis and her wife, Nichole Hanchett, launched a screen printing business.

In 2015, they witnessed Trumpism and hate emerging nationwide. Alarmed and disheartened, they turned their screen printing skills into a social justice brand fighting for equality, and calling for Resistance. With this pivot, Fifty 50 Apparel was born.

Fifty50 Apparel

THE RESULT

The inspiration... build a brand that motivates a kind, more inclusive world.

A brand for those who advocate for genuine equality for all.

A brand that fights for civil and human rights, and fights against racism, misogyny, bigotry, and hate.

A brand that unites people, enhances confidence, and fosters hope for a safer, brighter, equal tomorrow.

The result...original design, with a minimalist aesthetic, and an essential message.

High quality apparel that that can be worn anywhere to promote love, not hate, and to remind the world that equality is a right .

OUR BRAND

BELLA + CANVAS

We proudly print on Bella +Canvas premium basics. They have superior craftsmanship, exceptional USA-made quality, and commitment to sustainability. They produce the highest quality apparel on the wholesale market.

OUR MATERIALS

Bella + Canvas only manufactures with Airlume Combed and Ring-Spin cotton, removing 25% more impurities than other brands. The outcome is incredibly soft, stretchy cotton. The softest in the industry! It also results a smoother printing surface giving our designs a high end finish.

OUR FIT

Our cuts are unisex to ensure comfort, practicality, and inclusivity. The universal fit is made to complement a wide range of body shapes and types. They are gender neutral which empowers self expression, regardless of societal expectations, fostering inclusivity.

Fifty50 Apparel