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Fifty50 Apparel

OUR STORY

Fifty50 Apparel

THE PIVOT

In 2007, Raquel Alotis and her wife, Nichole Hanchett, launched a screen printing business.

In 2015, they witnessed hate emerging nationwide. Disheartened, they turned their screen printing skills into a brand to inspire and champion equality. With this pivot, Fifty 50 Apparel was born.

Fifty50 Apparel

A MORE EQUAL TOMORROW

The inspiration...build a brand to motivate a kinder, more inclusive world.

A brand for those who advocate for genuine equality.

A brand that unites people, enhances confidence, and fosters hope for a brighter, more equal tomorrow.

The result...purposeful, original design with a sleek, timeless aesthetic and an essential message.

High quality apparel that that can be worn anywhere to promote love, and remind the world that equality is a right .

OUR BRAND

BELLA + CANVAS

We proudly print on Bella +Canvas premium basics. They have superior craftsmanship, exceptional USA-made quality, and commitment to sustainability. They produce the highest quality apparel on the wholesale market.

OUR MATERIALS

Bella + Canvas only manufactures with Airlume Combed and Ring-Spin cotton, removing 25% more impurities than other brands. The outcome is incredibly soft, stretchy cotton. The softest in the industry! It also results a smoother printing surface giving our designs a high end finish.

OUR FIT

Our cuts are unisex to ensure comfort, practicality, and inclusivity. They are relaxed with a fit that complements a wide range of body shapes. They are gender neutral which empowers self expression, regardless of societal expectations, fostering inclusivity.

Fifty50 Apparel